The King's Trust

Website redesign

Intro

The Prince’s Trust (now King's Trust) was started by His Majesty King Charles III in 1976 to support young people and is one of the most successful funding organisations in the UK.

The King’s Trust turned to Konekt Group for help. I was the lead and only designer on this project. I was in charge of facilitating workshops, managing stakeholders, supporting internal team in user testing, wireframing, prototyping and delivering final designs to dev team.

Challenge

The old website user experience had been challenging and sometimes resulted in users giving up or telephoning the trust. To ensure it can continue to help vulnerable young people, the trust needed an updated digital presence that was responsive, accessible, incorporated their new branding, and could meet the needs of the varied user base. Considering the Trust has not been a digital-first company historically, this was quite a challenge.

Solution

We delivered a new website with a user-centered design and a system architecture informed heavily by research and data. We also improved the site’s accessibility and migrated it away from an outdated system to the modern headless CMS Contentful. For which we used a modular approach during the design phase.

Results

The launch of the Trust’s new website was a success. SEO performance has jumped by more than 88%. Its accessibility score increased from 53 to 71 and the new website is 95% cleaner (in terms of carbon emissions) than other tested websites.

Feedback from users has been positive, the new website enabled young people to find the courses that were right for them, in their local area. Not only that, but the new CMS has also made life easier for The King’s Trust team – allowing them to make content updates faster and easier. It also connected their once disparate digital system enabling simpler data management.

Konekt Group was awarded The Netty Awards Boutiqu agency of the year for the Digital Transformation for the King's Trust

Contact

If you want to discuss a new opportunity, project or just say hello, you can get in touch in this email