Mara

Multicurrency Wallet App

Intro

Infinum partnered with Mara, a pan-African company that offers a suite of financial products. Leveraging Web3 blockchain technology, we created Mara Wallet – a fast and secure wallet for easier asset management, and a platform for learning how to make better financial choices in Africa.

I worked at Infinum as a senior UX/UI designer on this project, to provide an intuitive user experience. Guided by usability and simplicity, testing our design solutions continuously and creating an effortless flow.

Challenge

Mara faced a need for rapid market entry and lacked internal resources to execute their vision. The product had to address market-specific challenges like low-spec Android phones, unreliable networks, and high mobile data tariffs.

Solution

Infinum facilitated strategy workshops, designed an intuitive app with a simple user interface, and adopted agile methods for rapid delivery. A robust microservices architecture supported scalability for millions of users, while constant testing ensured features met user needs.

In 11 months, we created and crafted a fintech platform capable of handling large volumes of users.

The app is stripped of any visual clutter and unnecessary information. Navigation is structured into five crucial points, allowing the users to perform any action quickly and easily. We created an enjoyable experience within the market-inherent limitations. Mara Wallet is playful and colorful and utilizes smart iconography to help users in their journey.

Results

We transformed Mara’s vision into a valuable tool promoting financial literacy and freedom. With the foundations of the platform in place, they are fully equipped to envision new features and open up more opportunities for its target market.

The project successfully pre-launched with 4 million verified users and saw 20,000 users enhancing their financial literacy. Mara Wallet became a widely used platform, providing value and promoting financial freedom across Africa.

Contact

If you want to discuss a new opportunity, project or just say hello, you can get in touch in this email